Introduction
Planee is a concept travel app designed to help users turn inspiration into actionable trip plans.
While users often discover travel ideas through social media or blogs, these sources are fragmented and difficult to translate into a structured itinerary. Planee explores how shared travel experiences can become practical, reusable plans.
Design Process
User Research
Travelers rely on multiple disconnected tools (notes, maps, spreadsheets)
Existing apps focus on planning OR organizing, but rarely allow their users to do both
Most itineraries are not reusable and are not structured in an easy-to-use way
Travel inspiration exists, but is hard to translate into actionable plans
From user research (20+ travelers)
User Personas
Based on the user research, I created two user personas that represent two kinds of travelers:
Customer Journey Map
Travel planning is often fragmented and time-consuming.
While users constantly discover travel ideas through social media, blogs, and saved content, these sources are not structured for reuse. As a result, users have to manually organize information and rebuild itineraries from scratch.
Transform scattered travel inspiration into structured, reusable itineraries.
By enabling users to explore trips created by others, adapt them to their needs, and contribute their own, the platform reduces the effort of planning while creating a system of shared travel knowledge
Competitive Audit
Itinerary and map in one view
Route optimization for better efficiency
Hard to find trips that match your preferences
Public trips lack expenses and transportation details
Inbox Sync: adds plans from your inbox
Provides airport and terminal maps for navigation
Focused on organization rather than trip planning
Too many forms and input fields
Displays attractions, hotels, restaurants, and shops directly on the map
Time estimates for each location
Limits trip suggestions primarily by duration
Does not support sharing or viewing other travelers’ experiences
Itinerary and map in one view
Automatically populates added plans with relevant information
Does not include transportation or accommodation details
Does not include expense tracking
Information Architecture
Style Guide
Usability Testing
Moderated usability testing was conducted with 8 travelers (aged 21–28) using a Figma prototype on iPhone XS.
8/8 were able to complete all tasks and find the interface familiar and intuitive.
Familiar interaction patterns reduced learning time and supported quick task completion.
3/8 would love to see the itinerary in a map view for a better understanding of the routes.
Introduce a map view toggle to help users better understand routes and spatial context.
2/8 need very specific trip tags that are not on the list (concert, gluten-free)
Preset tags are limiting. Allowing custom tags would better support diverse travel needs.
1/8 needs a feature to upload personal attachments such as tickets and reservations.
Attachment uploads emerged as a potential need but require further validation.
